The global action figure toys market revenue was around US$ 9.9 billion in 2023 and is estimated to reach US$ 15.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.3% during the forecast period from 2024 to 2032.
Action figure toys are detailed and poseable toys representing characters from famous media franchises. Their articulation points enable dynamic posing, and they are often made of plastic. They provide enthusiasts and collectors the chance to possess.
Market Driving Factors
The reason for the popularity of action figure toys is a highly competitive market. As a result, various firms manufacture these toys, each competing to achieve a robust foothold in the market. This means that costs are kept less owing to which the buyers benefit as they can obtain these items at reasonable rates. These products are in great demand and are sold all over the world. Thus, these types of elements fuel the market growth.
The increase in the number of children is estimated to boost the market growth. For instance, in 2023, according to UNICEF, around 4 billion of the Indian population was under the age of 18. In addition, the expanding young population and large consumer base in developing nations, such as China and India drive the demand for action figure toys, especially in the Asia-Pacific region.
Regional Analysis
North America is estimated to dominate the market in terms of the largest shares. This is mainly due to the operating players in the market bolstering their retail existence across the region. Walmart and Amazon have raised their toy assortments and ramped up their marketing. Such types of these factors are estimated to drive the market growth.
Segmentation Insights
Material Type Insight
The plastic material segment is estimated to dominate the market in terms of shares. This is owing to the plastics appear to be the perfect toy raw material. They're relatively easy to clean, cheap, and long-lasting. It can be shaped into almost anything a child's imagination can fascinate. As a result, manufacturers are now shifting towards sustainable plastic action figure toys which will boost the market growth.
Age Group Insight
The 5-10-year segment is predicted to dominate the market in terms of growth rate. Children at this age enjoy playing computer games, but they also enjoy having their buddies over to play board games and card games. In addition, various individuals enjoy musical toys, but playing real instruments can be challenging. Therefore, the child is finding her or his interests while understanding peers and teachers. Such type of factors propels the market growth.
Distribution Channel Insight
The specialty stores segment dominated the market in terms of the largest shares. These stores encouraged the sales of global and private-label brands. In addition, the continued evolving retail industry, enhancements in overall lifestyle, and changes in consumer behavior across the world have led to the introduction of new retail formats.
Prominent Companies
Segmentation Outline
The global action figure toys market segmentation focuses on the Material Type, Age Group, Gender, Distribution Channel, and Region.
By Material Type
By Age Group
By Gender
By Distribution Channel
By Region
[ TABLE OF CONTENT ]
1 INTRODUCTION OF GLOBAL ACTION FIGURE TOYS MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: ACTION FIGURE TOYS MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL ACTION FIGURE TOYS MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL ACTION FIGURE TOYS MARKET, BY MATERIAL TYPE
5.1 OVERVIEW
5.2 PLASTIC MATERIAL
5.3 SILICON MATERIAL
5.4 OTHERS
6 GLOBAL ACTION FIGURE TOYS MARKET, BY AGE GROUP
6.1 OVERVIEW
6.2 UP-TO 5 YEARS
6.3 5 TO 10 YEARS
6.4 ABOVE 10 YEARS
7 GLOBAL ACTION FIGURE TOYS MARKET, BY GENDER
7.1 OVERVIEW
7.2 BOYS
7.3 GIRLS
7.4 NEUTRAL
8 GLOBAL ACTION FIGURE TOYS MARKET, BY DISTRIBUTION CHANNEL
8.1 OVERVIEW
8.2 SUPERMARKET HYPERMARKET
8.3 SPECIALTY STORES
8.4 DEPARTMENTAL STORES
8.5 ONLINE CHANNELS
8.6 OTHERS
9 GLOBAL ACTION FIGURE TOYS MARKET, BY GEOGRAPHY
9.1 OVERVIEW
9.2 NORTH AMERICA
9.2.1 NORTH AMERICA MARKET SNAPSHOT
9.2.2 U.S.
9.2.3 CANADA
9.2.4 MEXICO
9.3 EUROPE
9.3.1 EUROPE MARKET SNAPSHOT
9.3.2 WESTERN EUROPE
9.3.2.1 THE UK
9.3.2.2 GERMANY
9.3.2.3 FRANCE
9.3.2.4 ITALY
9.3.2.5 SPAIN
9.3.2.6 REST OF WESTERN EUROPE
9.3.3 EASTERN EUROPE
9.3.3.1 POLAND
9.3.3.2 RUSSIA
9.3.3.3 REST OF EASTERN EUROPE
9.4 ASIA PACIFIC
9.4.1 ASIA PACIFIC MARKET SNAPSHOT
9.4.2 CHINA
9.4.3 JAPAN
9.4.4 INDIA
9.4.5 AUSTRALIA & NEW ZEALAND
9.4.6 ASEAN
9.4.7 REST OF ASIA PACIFIC
9.5 MIDDLE EAST & AFRICA
9.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
9.5.2 UAE
9.5.3 SAUDI ARABIA
9.5.4 SOUTH AFRICA
9.5.5 REST OF MEA
9.6 SOUTH AMERICA
9.6.1 SOUTH AMERICA MARKET SNAPSHOT
9.6.2 BRAZIL
9.6.3 ARGENTINA
9.6.4 REST OF SOUTH AMERICA
10 GLOBAL ACTION FIGURE TOYS MARKET COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 COMPANY MARKET RANKING
10.3 KEY DEVELOPMENT STRATEGIES
10.4 COMPETITIVE DASHBOARD
10.5 PRODUCT MAPPING
10.6 TOP PLAYER POSITIONING, 2022
10.7 COMPETITIVE HEATMAP
10.8 TOP WINNING STRATEGIES
11 COMPANY PROFILES
11.1 KOTOBUKIYA CO. LTD
11.1.1 OVERVIEW
11.1.2 FINANCIAL PERFORMANCE
11.1.3 PRODUCT OUTLOOK
11.1.4 KEY DEVELOPMENTS
11.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.2 SQUARE ENIX HOLDINGS CO LTD
11.2.1 OVERVIEW
11.2.2 FINANCIAL PERFORMANCE
11.2.3 PRODUCT OUTLOOK
11.2.4 KEY DEVELOPMENTS
11.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.3 SPIN MASTER CORP.
11.3.1 OVERVIEW
11.3.2 FINANCIAL PERFORMANCE
11.3.3 PRODUCT OUTLOOK
11.3.4 KEY DEVELOPMENTS
11.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.4 HOT TOYS
11.4.1 OVERVIEW
11.4.2 FINANCIAL PERFORMANCE
11.4.3 PRODUCT OUTLOOK
11.4.4 KEY DEVELOPMENTS
11.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.5 NATIONAL ENTERTAINMENT COLLECTIBLES ASSOCIATION
11.5.1 OVERVIEW
11.5.2 FINANCIAL PERFORMANCE
11.5.3 PRODUCT OUTLOOK
11.5.4 KEY DEVELOPMENTS
11.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.6 LEGO SYSTEM A/S
11.6.1 OVERVIEW
11.6.2 FINANCIAL PERFORMANCE
11.6.3 PRODUCT OUTLOOK
11.6.4 KEY DEVELOPMENTS
11.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.7 BANDAI NAMCO
11.7.1 OVERVIEW
11.7.2 FINANCIAL PERFORMANCE
11.7.3 PRODUCT OUTLOOK
11.7.4 KEY DEVELOPMENTS
11.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.8 MATTEL INC.
11.8.1 OVERVIEW
11.8.2 FINANCIAL PERFORMANCE
11.8.3 PRODUCT OUTLOOK
11.8.4 KEY DEVELOPMENTS
11.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.9 HASBRO INC.
11.9.1 OVERVIEW
11.9.2 FINANCIAL PERFORMANCE
11.9.3 PRODUCT OUTLOOK
11.9.4 KEY DEVELOPMENTS
11.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.10 MCFARLANE TOYS
11.10.1 OVERVIEW
11.10.2 FINANCIAL PERFORMANCE
11.10.3 PRODUCT OUTLOOK
11.10.4 KEY DEVELOPMENTS
11.10.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
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