The global non-potato veggie chips market revenue was around US$ 4.04 billion in 2022 and is estimated to reach US$ 6.10 billion by 2031, growing at a compound annual growth rate (CAGR) of 4.7% during the forecast period from 2023 to 2031.
Non-potato veggie chips are crunchy snacks prepared by either frying, baking, or dehydration. Among various categories of vegetables, root vegetables, and leafy vegetables are popular. These chips are generally flavored with spices such as cajun spice, pepper, allspice, chipotle powder, basil, dried chives, paprika, and other flavoring ingredients.
Market Driving Factors
The increasing awareness about healthy snacks drives the market growth. Most people in the world are concentrating on their calorie consumption and food intake to maintain their weight, driven by increasing obesity cases. This is promoting the demand for non-potato veggie chips adoption among a broader audience owing to the presence of lower calories. In addition, the availability of information about the ingredients utilized in the snacks on the product packaging, along with the calories, is creating trust among customers to consume non-potato veggie chips.
Technology plays a key role in improving the appeal of the non-potato veggie chips market. Newer types of chips have been made available to customers due to deeper technology penetration in the food and beverage sector. In addition, enhancements in vegetable processing and dehydration have resulted in vast raw material shelf lives for the manufacturers. Therefore, reducing the price for customers. Furthermore, manufacturers have also been using technology to innovate veggie chip packaging that is enticing, easy to grab, and environmentally responsible. This factor boosts the market.
Potato chips have a large consumer base in the market, mostly among youngsters because of their rich flavor and texture, which is impeding the market growth.
Regional Analysis
North America dominated the market in terms of growth rate and continued its dominance over the forecast period. This can be attributed to the high concentration of important players that cater to the surged demand among consumers. Additionally, technological advances have also influenced the packaging and production of food products, which have soared in sales in the region. Moreover, hypermarkets and supermarkets that offer, discounts, and combos are estimated to hold profitable growth prospects for the market in the region.
Europe is estimated to be the fastest-growing region in the market. This is majorly due to the increasing snacking culture in the region. Customers are showing deep interest in the buying of healthy snacks, with increasing awareness about junk foods.
Segmentation Insights
Source Insight
The root vegetable chips segment is predicted to dominate the market in terms of the growth rate during the forecast period. This is due to increasing health consciousness among individuals and the evolution of health problems due to the less consumption of nutritional food among the population. In addition, parents are showing interest in providing nutritional food in the form of ready-to-eat products like chips because youngsters are not interested in taking root vegetables. This will further create new growth prospects for the non-potato veggie chips market.
The leafy vegetable chips segment dominates the market in terms of the significant revenue share. this is due to its higher nutritional profile. Leafy vegetables are likely to be consumed at a lower level in urban areas owing to the busy work schedule driving decreased cooking time. This will likely create the need for non-potato veggie chips as customers consume minerals and vitamins associated with leafy vegetables by buying convenience foods, including chips.
Flavors Insight
The classic salty segment dominates the market in terms of the largest share. Customers are showing deep interest in classic salty chips, driven by comfort and memories as they remind them of conventional potato chips, facilitating an immediate shift from potato to vegetable chips. Furthermore, the familiarity of classic salty flavors among the larger customer base, including elders and children is driving the product demand.
The barbecue segment is estimated to dominate the market in terms of the fastest rate. This flavor drove the adoption of non-potato veggie chips in the marketplace owing to its unique taste, which is a combination of savory, sweet, and smoky. In addition, the increasing adoption from students and children is boosting the segment growth.
End-Use Insight
The household segment dominates the market in terms of a substantial share of revenue. This is due to the increasing family members' interest in offering healthy snacks to their children. Non-potato chips are known to be a healthier snacking choice compared to potato chips owing to the existence of higher amounts of calories. Additionally, the increasing female working population is broadening the demand for convenience foods and ready-to-eat foods. This is essential for people who are trying to maintain their weight by restricting their intake of calories.
Distribution Channel Insight
The indirect sales segment dominates the market in terms of the large revenue share. This is due to the wider outreach of the product to the target audience, especially people with geographical obstacles. Indirect sales, especially online sales, offer convenience for customers to buy anytime and everywhere without any time restrictions propelled by working hours. Furthermore, the availability of similar products from a broad range of brands on e-commerce platforms is further propelling the market expansion.
Prominent Companies
Segmentation Outline
The global non-potato veggie chips market segmentation focuses on Source, Flavors, End-Use, Distribution Channel, and Region.
By Source
By Flavors
By End-Use
By Distribution Channel
By Region
[TABLE OF CONTENTS]
1 INTRODUCTION OF GLOBAL NON-POTATO VEGGIE CHIPS MARKET
1.1 OVERVIEW OF THE MARKET
1.2 SCOPE OF REPORT
1.3 ASSUMPTIONS
2 EXECUTIVE SUMMARY: NON-POTATO VEGGIE CHIPS MARKET
3 RESEARCH METHODOLOGY
3.1 DATA MINING
3.2 VALIDATION
3.3 PRIMARY INTERVIEWS
3.4 LIST OF DATA SOURCES
3.5 ANALYST TOOLS AND MODELS
4 GLOBAL NON-POTATO VEGGIE CHIPS MARKET OUTLOOK
4.1 OVERVIEW
4.2 MARKET DYNAMICS AND TRENDS
4.2.1 DRIVERS
4.2.2 RESTRAINTS
4.2.3 OPPORTUNITIES
4.3 PORTERS FIVE FORCE ANALYSIS
4.4 VALUE CHAIN ANALYSIS
4.5 MARKET GROWTH AND OUTLOOK
4.5.1 PRICE TREND ANALYSIS
4.5.2 OPPORTUNITY SHARE
5 GLOBAL NON-POTATO VEGGIE CHIPS MARKET, BY SOURCE
5.1 OVERVIEW
5.2 ROOT VEGETABLE CHIPS
5.2.1 CARROT CHIPS
5.2.2 CASSAVA CHIPS
5.2.3 JERUSALEM ARTICHOKE CHIPS
5.2.4 TURNIP CHIPS
5.2.5 PARSNIP CHIPS
5.2.6 SWEET POTATO CHIPS
5.2.7 ZUCCHINI CHIPS
5.2.8 OTHERS
5.3 LEAFY VEGETABLE CHIPS
5.4 KALE CHIPS
5.5 SPINACH CHIPS
5.6 OTHERS
6 GLOBAL NON-POTATO VEGGIE CHIPS MARKET, BY FLAVORS
6.1 OVERVIEW
6.2 CLASSIC SALTY
6.3 BARBECUE
6.4 CHEESE
6.5 SALT & PEPPER
6.6 CHEESE & ONION
6.7 JALAPENO
6.8 OTHERS
7 GLOBAL NON-POTATO VEGGIE CHIPS MARKET, BY END-USE
7.1 OVERVIEW
7.2 HOUSEHOLD
7.3 FOODSERVICE
7.3.1 SNACK FOODS
7.3.2 BAKED FOOD ACCOMPANIMENTS
7.3.3 SOUPS TOPPINGS
7.3.4 SALADS
7.3.5 OTHERS
8 GLOBAL NON-POTATO VEGGIE CHIPS MARKET, BY DISTRIBUTION CHANNEL
8.1 OVERVIEW
8.2 DIRECT SALES
8.3 INDIRECT SALES
8.3.1 HYPERMARKETS
8.3.2 SUPERMARKETS
8.3.3 CONVENIENCE STORES
8.3.4 SPECIALTY RETAIL STORES
8.3.5 TRADITIONAL GROCERY STORES
8.3.6 ONLINE RETAILERS
9 GLOBAL NON-POTATO VEGGIE CHIPS MARKET, BY GEOGRAPHY
9.1 OVERVIEW
9.2 NORTH AMERICA
9.2.1 NORTH AMERICA MARKET SNAPSHOT
9.2.2 U.S.
9.2.3 CANADA
9.2.4 MEXICO
9.3 EUROPE
9.3.1 EUROPE MARKET SNAPSHOT
9.3.2 WESTERN EUROPE
9.3.2.1 THE UK
9.3.2.2 GERMANY
9.3.2.3 FRANCE
9.3.2.4 ITALY
9.3.2.5 SPAIN
9.3.2.6 REST OF WESTERN EUROPE
9.3.3 EASTERN EUROPE
9.3.3.1 POLAND
9.3.3.2 RUSSIA
9.3.3.3 REST OF EASTERN EUROPE
9.4 ASIA PACIFIC
9.4.1 ASIA PACIFIC MARKET SNAPSHOT
9.4.2 CHINA
9.4.3 JAPAN
9.4.4 INDIA
9.4.5 AUSTRALIA & NEW ZEALAND
9.4.6 ASEAN
9.4.7 REST OF ASIA PACIFIC
9.5 MIDDLE EAST & AFRICA
9.5.1 MIDDLE EAST & AFRICA MARKET SNAPSHOT
9.5.2 UAE
9.5.3 SAUDI ARABIA
9.5.4 SOUTH AFRICA
9.5.5 REST OF MEA
9.6 SOUTH AMERICA
9.6.1 SOUTH AMERICA MARKET SNAPSHOT
9.6.2 BRAZIL
9.6.3 ARGENTINA
9.6.4 REST OF SOUTH AMERICA
10 GLOBAL NON-POTATO VEGGIE CHIPS MARKET COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 COMPANY MARKET RANKING
10.3 KEY DEVELOPMENT STRATEGIES
10.4 COMPETITIVE DASHBOARD
10.5 PRODUCT MAPPING
10.6 TOP PLAYER POSITIONING, 2022
10.7 COMPETITIVE HEATMAP
10.8 TOP WINNING STRATEGIES
11 COMPANY PROFILES
11.1 BEANITOS
11.1.1 OVERVIEW
11.1.2 FINANCIAL PERFORMANCE
11.1.3 PRODUCT OUTLOOK
11.1.4 KEY DEVELOPMENTS
11.1.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.2 CALBEE
11.2.1 OVERVIEW
11.2.2 FINANCIAL PERFORMANCE
11.2.3 PRODUCT OUTLOOK
11.2.4 KEY DEVELOPMENTS
11.2.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.3 JICACHIPS
11.3.1 OVERVIEW
11.3.2 FINANCIAL PERFORMANCE
11.3.3 PRODUCT OUTLOOK
11.3.4 KEY DEVELOPMENTS
11.3.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.4 SENSIBLE PORTIONS
11.4.1 OVERVIEW
11.4.2 FINANCIAL PERFORMANCE
11.4.3 PRODUCT OUTLOOK
11.4.4 KEY DEVELOPMENTS
11.4.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.5 SCRUBBY'S
11.5.1 OVERVIEW
11.5.2 FINANCIAL PERFORMANCE
11.5.3 PRODUCT OUTLOOK
11.5.4 KEY DEVELOPMENTS
11.5.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.6 TERRA
11.6.1 OVERVIEW
11.6.2 FINANCIAL PERFORMANCE
11.6.3 PRODUCT OUTLOOK
11.6.4 KEY DEVELOPMENTS
11.6.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.7 TRAFO
11.7.1 OVERVIEW
11.7.2 FINANCIAL PERFORMANCE
11.7.3 PRODUCT OUTLOOK
11.7.4 KEY DEVELOPMENTS
11.7.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.8. UPROOTED
11.8.1 OVERVIEW
11.8.2 FINANCIAL PERFORMANCE
11.8.3 PRODUCT OUTLOOK
11.8.4 KEY DEVELOPMENTS
11.8.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
11.9 YUM YUM
11.9.1 OVERVIEW
11.9.2 FINANCIAL PERFORMANCE
11.9.3 PRODUCT OUTLOOK
11.9.4 KEY DEVELOPMENTS
11.9.5 KEY STRATEGIC MOVES AND DEVELOPMENTS
著作権 ©2022 無断複写・転載を禁じます